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Not Today was founded by Bianca Latham. Founded with the intention of making everyone feel their best. Not Today is not a brand built for those who don’t usually fit society’s standard of beauty. One of the focuses of our brand is to have a brand for women of Color who are normally forgotten about when the topic of beauty is being discussed. Our items are built to serve beginners and advanced levels of artistry. Even if you have never touched eyeshadow, we want to help you feel comfortable in your craft. You won’t get full glam on your first try, but we will take baby steps to get there. We understand that things that don't go as planned so we try to make life a little easier. Most of our products are built to have dual usage, so if you have to skip or miss a step, we got you covered. Sometimes you have good days and some days it's just not the day
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